Sales Growth Signals About Correct Business Strategy of AVK

In the fourth quarter of 2005 AVK intends to increase the sales by 21-23 percent up from the same period of 2004. In October-December, the sales of the manufactured goods will reach approximately UAH 340-345 million.

According to forecasts of AVK specialists, in December, a traditionally peak season of confectionery sales, the sales will grow by 32-35 percent. This month the AVK is planning to sell manufactured goods at UAH 135-140 million.

In October-November 2005, AVK sales of confectionery reached UAH 205.7 million, 15 percent up from the same period of 2004. During this period the sales of sugar candy plummeted by 30 percent while the sales of chocolate confectionery grew by 19 percent. Specifically, during this period the sales of chocolate candy under the leading brand of Shedevr rose by 38 percent versus October-December 2004.

According to acting General Director of AVK Andriy Dykunov, the substantial sales growth signal about the correctness of the AVK business strategies targeting primarily the development of the premium and medium segments of the confectionery. The rising demand for products of these segments was especially evident during the peak season of October-December.

“This fall, on the eve of the peak season, we introduced a series of original new products of the premium and medium price segments that have no analogues on the domestic market. They particularly include fruit chewing candy “ChewyLand”, chocolate candy “ChocoLove” and “ChocoLove Coctail”, biscuit “Oriano” and “Creamovka”. These and other products allowed us to expand the spectrum of AVK products in the premium segment, in all goods categories. We are satisfied with the growth trend”, added Andriy Dykunov.

“This fall, on the eve of the peak season, we introduced a series of original new products of the premium and medium price segments that have no analogues on the domestic market. They particularly include fruit chewing candy “ChewyLand”, chocolate candy “ChocoLove” and “ChocoLove Coctail”, biscuit “Oriano” and “Creamovka”. These and other products allowed us to expand the spectrum of AVK products in the premium segment, in all goods categories. We are satisfied with the growth trend”, added Andriy Dykunov.