Packed Extrusion Products Bam-Buk and Bambushki To Expand the AVK Product Line

The AVK introduced the line of the packed extrusion products– crispy tubules with the filling “Bam-Buk” and “Bambushki”.

According to AVK Marketing Director Oleksiy Ostapchenko, as the result of the expansion of the spectrum of the sweet extrusion products – the issuance of the packed products, the Company expects the increase in the profitability of the product category by 15-20 percent.

The production of the extrusion products in the packed format will allow increasing their sales, mainly in the modern commerce sites, the most intensively developing trading centers super and hyper markets. Earlier the sweet extrusion tubules “Bam-Buk” have been produced only for sale by weight. That is why these popular products were sold through open markets and small stores.

“We believe that by the end of the year, through the modern trading channels, the AVK will sell around 15 percent of the overall volume of the sweet extrusion products”, said Oleksiy Ostapchenko.

The buyers who prefer the networking trading channels target mainly the product quality, its value added, external appearance, and the price is not always the key factor of the purchase. Extrusion products of the AVK Company will satisfy the most demanding consumer requirements – the production technology allows preserving all useful components of cereals – vitamins and microelements.

Packed crispy tubules “Bam-Buk” is the product for the entire family. They will be produced with the taste of the tropical fruits (pineapple), condensed milk and chocolate and milk taste packed into the 250-gram boxes.

Children are the core target audience of the crispy tubules “Bambushki”. “Bambushki” will be produced with the taste of the exotic fruits – banana, and with the milk and berry taste– yogurt and strawberry are packed in a 100-gram boxes with the joyful children design that can be used for the children games.