210 thousand school kids are to play table hockey with the support of the AVK Company

21 of april 2007

210 thousand school children, from 1st to 5th-graders, are to take part in an All-Ukrainian Table Hockey Championship, which will be held throughout spring and fall seasons of the current year. The All-Ukrainian Table Hockey Championship is sponsored by the “Zhuvilend” brand of the AVK confectionary company.

The Championship will be held in 250 schools throughout all regions of Ukraine. The Championship finals will take place in Kiev by the end of the year. Winners of the school and regional tournaments will be recognized with memorable, remarkable prizes, medals and certificates. Besides that, finalists will be able to participate in similar table hockey tournaments, which will take place in Sweden, Finland, Czech Republic, Latvia, Russian Federation and other countries.

The Championship will support the educators’ efforts in organizing extracurricular activities more effectively. “Promotion of the young table hockey movement contributes to the participation of school children in worthwhile and exciting activities as opposed to dubious temptations of the “street life”,” stated the Principal of the Lviv High School No.34, Roman Grynchuk.

The exciting game of table hockey can also be played by physically impaired school children, who can not practice in active sports. Table hockey is not just a thrilling game but also an activity of sportive discipline, which stimulates swift reaction, good motion coordination and extraordinary thinking.

“The “AVK” Company treats very thoughtfully this socially important project, which encourages the development of healthy competitiveness among youngsters,” states the AVK’s Marketing & Sales Director, Vladislav Averchenko, “At the same time, sponsoring of thes sports event will let us introduce “Zhuvilend” sweets into the daily lives of the school children, as well inform our potential consumers about unique nutritious qualities of the product.”

“The “AVK” Company treats very thoughtfully this socially important project, which encourages the development of healthy competitiveness among youngsters,” states the AVK’s Marketing & Sales Director, Vladislav Averchenko, “At the same time, sponsoring of thes sports event will let us introduce “Zhuvilend” sweets into the daily lives of the school children, as well inform our potential consumers about unique nutritious qualities of the product.”

“Zhuvilend” sweets contain nutritious added value, which labels them as a healthy product. Currently, the sweets boast to be one of the least calories-containing products in the Ukrainian market (100 grams of “Zhuvilend” contain only 0.1 grams of fats). Besides, the sweets are enriched with fruit juices and vitamins (100 grams of the product contain 80% of the daily vitamin C norm).

Table hockey is played in almost all countries of the world. The game is believed to originate from Sweden where the first official game was played in 1934. Europe and the North America have given this game the status of fully-fledged sports with its own clubs, traditions, “stars”, ratings and federations.All-Ukrainian Table Hockey Championship was established by the “Poznajko” children’s magazine. The tournaments are held with the support of the Ukrainian Youth and Sports Ministry, the Ministry of Education and Sciences, All-Ukrainian “Sports for All” Center for Public Physical Wellness and the Table Hockey Federation of Ukraine