The AVK Company has launched a unique SMS-promotion in support of the “Zhuvilend” brand

The AVK Company has become the first one among Ukrainian FMCG companies to carry out a nation-wide promotional campaign in an SMS-game format. The SMS-promotion is part of a complex “Zhuvilend” jelly-chewing products promotional campaign which includes a wide scale advertising campaign, a website launch and product tasting in the points of retail.

All “Zhuvilend” products will participate in the SMS-promotion including the new products: “Molochna murlin”, “Mogutniy apelman” and “Puzati smixotushky”. The game itself, as well as the product names, have been especially created to match the interests of the junior audience.

“By utilizing unique methods in promoting the “Zhuvilend” brand, we aim to meet the expectations of the most particular and demanding audience – the kids,” says the Marketing and Sales Director of the AVK Company, Vladislav Averchenko, “The kids are open to everything that is new, they love different technological novelties. Thus, we have given them a chance to have fun and enrich their vocabulary by playing around with their gadgets.”

“The AVK team does not hesitate to experiment to maximize the effectiveness of the products’ promotion,” thinks Marina Belogolovaya, the director of Kid’s Market Consulting advertising agency, “The AVK’s projects of the SMS-game creation and launch, as well as a flash-animated website for kids are unique for Ukraine. The projects have created based on the most up-to-date technological solutions.”

Participation in the contest begins with acquiring of a promo-pack of “Zhuvilend” candies and sending an SMS with the code mentioned on the pack to the 7106 number. After the sms has been sent, the consumer becomes a participant of the “Zhuvilend Land” adventures. The aim of the game is to reach all sectors of the “Zhuvilend Land” by answering all the questions. The game continues as the consumer collects “zhuviki”, the game life points. Continuation is based on the correct responses to the quest answers and the new codes from the purchased promo-packs.

The Prize Fund consists of 150 mobile phones, 100 digital cameras, 25 play stations and 10 personal computers. Additionally, all participants who have given correct answers will be rewarded with the free downloads of wallpapers, animated videos and ring tones for their mobile phones.

The winners will appear on the official website of the “Zhuvilend” brand www.zhuvilend.com.ua. Furthermore, consumers can address their questions regarding the SMS-promotion to an operator at a free hot line number 8 (800) 5000 120.