The AVK Company strengthens its presence in the market of jelly chewing candies
The AVK Company leads in the segment of jelly chewing candies and brings three new products to the market under the «Zhuvilend» trademark. The novelties include «Zhuvilend» Molochna murlin , «Zhuvilend» Mogutniy apelman and «Zhuvilend» Puzati smixotushky and have no peers in the Ukrainian market.
“The creation of the new flavors was driven by the preferences of the Ukrainian consumers,” stated the AVK’s Marketing and Sales Director, Vladislav Averchenko, “The analysis of sales and the assessment of the consumers’ opinions have shown that the kids and adults liked the novelties which AVK proposed last year. Those were sour-sweet «Zhuvilend» Kucheriava kola candies and delicious «Zhuvilend» Shalena polunutsia candies. That is why we made a decision to extend the assortment with the new flavors”.
«Zhuvilend» Molochna murlin novelty is a bottle-shaped chewing candy with an addition of milk. The candies have a soft flavor of concentrated mild and made of stretching substance.
«Zhuvilend» Mogutniy apelman product is a chewing candy in a shape of an orange slice enriched with vitamin C. The candies have a vivid orange flavor and made of a light substance. Due to the unique technology of intensive whipping of the substance, the candies have a remarkable “airy chewingness”.
The third novelty, «Zhuvilend» Puzati smixotushky, is shaped as sectored chewing buddies of double substance: milky stripes are crossed with fruity ones. The candies have a pleasant chewing substance and a milky-fruity mixed flavor.
The novelties will be marketed in the 100/90 grams package weight groups. The estimated retail price of the new products will be UAH 3.90.
The expansion of the jelly chewing candies assortment will be accompanied by a complex advertising campaign which will include advanced technological solutions. The AVK assumes that the use of new communications approaches to the consumers will strengthen the leading position of the company in the market. Last year, the combination of the marketing and advertising events and the bonus system for the sales team helped the AVK Company in reaching the 35% market share in the segment of jelly chewing candies.
