AVK chocolates subdued even the monarch
AVK Company has launched a big advertising campaign for the brand "Korolivskij Sharm” (Royal Charm).Complex of advertising and marketing activities will be held till end of 2009 and includes the placement of TV commercials, a promotional activity in retail, an additional motivation for the trade team, etc.
"In TV commercials, placed on the popular Ukrainian TV channels, are showed funny stories, in which the chocolates "Korolivskij Sharm” (Royal Charm) can change the mood of even the most spoilt king. After all, "Korolivskij Sharm” (Royal Charm) - an unique chocolates with a crispy wafer and gentle cream produced by innovative technology, - said Marketing Director of AVK Alexander Lavrov. – Key role was played by Michael Galustyan, well known for his comedy TV series "Nasha Russia” (Our Russia). I am confident that our TVC’s will leave no one indifferent".
The main goal of advertising campaigne of "Korolivskij Sharm” (Royal Charm)- to attract the attention of consumers, who don’t know this product. Thus, the AVK Company, as the leader in loose chocolates on the national market, expects to strengthen its position reaching a new audience.
"The agency was tasked to create a TVC-lighter, which will motivate to buy a "royal "chocolates, - said Andrei Fedorov, CEO of creative bureau" Sahar" ,which shooted TVC’s "Korolivskij Sharm” (Royal Charm). According to the spirit and mood, the campaign should be provocative, funny and aesthetically-delicious”.
The objective - to create original decorations of royal palace and shoote TVC’c, which would provoke the consumer - has been implemented professionally and quickly. As a result, in the Ukrainian air rotated more than a nice campaign, but was born a long story filled with humor, impromptu and positive.
Chocolates "Korolivskij Sharm” (Royal Charm), which have no analogues in the Ukrainian market, have a delicate taste and rich flavor. It permits the products meet the demands of a wide audience, and even during the crisis period show stable sales dynamic.
