AVK Company intensify promotion of its products before holidays

AVK is conducting a massive rally in support of its products in key retail outlets. Professional merchandisers have already begun their work in the sales area. The action will take place until the second decade of January and will cover hundreds of retail outlets in 23 cities of Ukraine.

Using this action, the AVK Company is going to increase sales during the high-demand period. In addition, activities aimed at strengthening cooperation with retails and increasing customer loyalty.

"For our company trade-marketing complex, which includes merchandising, is very important. It is a part of our business strategy and is focused on the AVK share increasing in key retail, - General Director of the company "AVK Andrew Dikunov.- Using these tools over the past few years, we have substantially increased the share of the shelves with our products in the retail network."

The effectiveness of this promotional tool pushed AVK for more active cooperation with retails. Thus, over the last 2 years the number of trading spaces in which the action takes place, increased by 115%. The period of action has also been increased.

Merchandisers AVK provide a permanent presence of the full range of company products in the most popular trading floors and. In addition to direct merchandising, promoters consult consumers with the benefits of brands AVK, detailed information about the quality and added value of the products.

This approach not only boost sales, but also increases the knowledge of TM by a consumer, increases the frequency of the next purchases. Also, increases customer loyalty to the very store that this does not incur additional costs.

Increasing impact of the actions was helped by an integrated approach, which uses AVK promoting its products. Now there are advertising campaigns of the main brands AVK on television.