AVK completes the process of rebranding

In the new season confectionery company AVK began the final phase of rebranding - restyling the entire product range. Updating packaging all the products under the trademark "AVK" according to a new brand image the company will complete before the end of the year. It is also planned large advertising campaign , which includes television commercials of TOP brands of the Company - Persona, Domior, «Korolivskyj Shedevr" - in an updated package.

"Restyling products we are completing the process of rebranding AVK which began last year - said director of marketing and sales company" AVK "Vladislav Averchenko. - We do not just incorporate the new logo AVK in the design of our confectionery products, we updated the entire package design.Now it corresponds to the image of AVK as a premium chocolate brand - a prestigious and stylish attribute luxurious life.

The company predicts that the premium segment of the confectionery market, in particular the category of chocolates, will, as in the past few seasons, to outpace market growth in general. Rebranding the trademark, complex advertising and marketing activities, investments in production capacity and focusing the company's team on the inportant directions are intended to strengthen the position of AVK in the segment of chocolate products.

At the end of the second half of 2008, the company leads the market of bulk chocolates with a share of 30%, bagged chocolates - 50%.