AVK implements national loyalty program in the trade networks

The AVK Company, the largest manufacturer of chocolate products in Ukraine, has launched a large- promotional program on the eve of Easter. The trade-marketing complex will be implemented in the Ukrainian self-service stores by the end of April and includes the discounts for the AVK chocolates up to 15% .

"Our product portfolio includes different products - gift boxes of chocolates and sweets for the family table or for individual consumption, - said General Director of AVK Andrey Dikunov.- For the main Orthodox holiday we have made a gift for each consumer in all regions of Ukraine. It make our high quality products affordable for more people.

Bagged AVK chocolates for the convenience of customers will be placed in the sales area not only on the "confectionery shelf", but also on additional pallets. For wholesalers company will hold promotion activity "Present" by offering customers three packages of chocolates AVK and fourth pack free. Moreover, there are discounts for the consumers in retail. Thus, Ukrainian consumers will be able to buy bulk and packaged candy AVK discount from 5 to 15%.

In addition, AVK ,as the market leader in the bulk chocolates offers updated product line. Particular attention is paid for increasing range of products with affordable prices. Among the novelties presented this spring are: "Pralinetka taste of mint liquor, "Diadem", "Fairy Tale Fantasy", "Kalmius", "Samba" and others. New chocolates will surprise customers, not only by the original tastes, but also by high quality.

Intensifying communication with the consumer in the point of sales, as well as offering the customer a constantly high quality product and for an affordable price, AVK expects to strengthen its position on the Ukraine market of the chocolates.