AVK Prepared Collection of New Year’s Gift Packs
On the eve of the New Year and Christmas holidays AVK presents the new collection of New Year’s gift packs with the value added. Responding to the consumers’ wishes, this year the Company offers the wide selection of multi-functional gifts that combine sweets and children games.
According to Oleksiy Ostapchenko, Marketing Director of AVK, and specialists of the Company pay much attention to the development of the seasonal confectionery, including the New Year’s gifts. This season AVK renewed the spectrum of its gifts by 70 percent. The design, forms and composition of gift packs have changed.
The seasonal confectionery in Ukraine is getting more features of the premium class products: gift packs comprise more expensive and quality products.
Today the traditional sweets adored by consumers – chocolate candy and bars make up the lion’s share (80%) of the gift packs complemented by unique new products: fruit chewing candy “ChewyLand” and “ClubJelly”. The children gift packs from AVK also include the New Year’s greeting card.
“The most of our packs belong to the medium price segment of UAH 8-15. However, our gift packs target consumers of any income as AVK offers any consumer to select fro 24 different pack formats. The spectrum of gift prices range from the economy class (UAH 4-5 per pack) to the premium class (UAH 45-50 per pack)", said Oleksiy Ostapchenko.
The sweet gifts made by AVK sweet-makers are already by many retail-trading chains. The irregular New Year’s new products include such value added products as:
“Castle of Knights” and “Princess Castle” are gift packs that may serve as the enthralling sight of children games (just cut out depicted figures of heroes);
“Coloring Drum» – with real colored pencils, real sweets and the coloring book inside;
“The House with Sweets” – a luxury two-storied house-transformer with the farmland is the dream of any small girl.
The gifts of the premium segment for children and adults – teddy bears with the 2006 symbols: “Mitten Dog”, “Dog’s Rucksat”, “BullDog” and the joyful family of “Mr. Bow-Wow” and “Missis Bow-Wow”.
