AVK summed up the results of the national brand campaign Zhuvilend

AVK (www.avk.ua) summarized SMS-campaign " Zhuvilend "and completed the delivery of prizes to the winners.The prize fund consists of 285 prizes, including mobile phones, MP3 players, digital cameras, game consoles and personal computers.In addition, for correct answers, all participants had the opportunity to play for free download screensavers, animated videos and ringtones to their mobile phones. About 250 thousand people participated in the SMS-game.

National SMS-action consisted of 2 stages and was conducted during 6 months of 2008. After completion of each stage of the game the AVK Company raffle prizes among the most active participants.

"Consumer loyalty to the AVK brand - the most valuable asset for us.Therefore, even in this difficult time we are not abandoning the "promise" of their brands: starting the high quality standards of the product up to mandatory award of prizes and gifts presented during promotional campaigns - said CEO AVK Andrey Dikunov.- Due to significant feedback from participants SMS-game” Zhuvilend "at the second stage, we even have significantly increased the prize fund. Painstaking study of all elements of the campaign "Zhuvilend" has increased the loyalty of key audiences of the brand and strengthened the leadership position "AVK" on the market. "

To participate in the action was necessary to send an SMS with a code on the package, and then play an exciting game. Response to the humorous questions, the participant earned "game of life" and thus traveled to different parts of the "Countries Zhuvilend.

Among other promotion activity there were: development and proposal of new consumer tastes and new products under the brand "Zhuvilend, advertising on television and in the press, the launch of the site www.zhuvilend.com.ua, trade-marketing activities, the introduction of motivational programs for the sales team and others.