Brand AVK is recognized as well known

Brand AVK recognized as well known in Ukraine. This decision took the Appeals Chamber of the Department of Intellectual Property, Ministry of Science and Education of Ukraine.

Recognition of the brand AVK as well known increases its commercial value. The new status of TM provides its broader and indefinite legal protection, is now spreading to all classes of international classification of goods and services, and provides a benefit in protecting the brand in other markets. Status also increases the well-known prestige brand owner.

"In fact, it is evidence that the millions of Ukrainian consumers brand AVK is a sign of high quality confectionery products. For us it is very significant because we are competing not only products, but also the brands, - says CEO AVK Andrey Dikunov.- The new status puts the brand on us even greater responsibility to consumers and partners, commits not to reduce the "bar", to strive for better results. "

The well-known trademark status AVK was approved on the basis of the results of market research to support its wide popularity among Ukrainian consumers, data on large-scale investment in advertising for many years, long-term existence in the market and successful sales figures.

Reference

Of the 97 thousand trademarks, registered in Ukraine, only 25 are recognized as well-known. Among them are world-renowned ROLEX, GOOGLE, YAMAHA, COSMOPOLITEN, as well as 9 grades Ukrainian producers: "Morshinska", "Mirgorodskaya," Massandra "... In Russia the status of common knowledge have 73 brands, in particular, “Lada”, “Baltic” , "Yandex" ...