Brand "Zhuvilend" of the AVK Company is a gold medalist EFFIE

Brand "Zhuvilend" of the company "AVK" won EFFIE Awards Ukraine 2008. Thus, the advertising campaign "Welcome to Zhuvilend" is recognized as the most effective business-project 2007-2008 in the category "Groceries and confectionery”. To date, premium EFFIE Awards is the most significant award in the field of marketing.

«EFFIE Awards Ukraine - the only one award in our country at international level, which estimates the effectiveness of advertising campaigns. Getting AVK such a prestigious award proves the company's openness, transparency and high efficiency of its business processes, - said the producer of the project and executive director of the All-Ukrainian Advertising Coalition Maxim Lazebnik - This approach is especially important today, during the economic downturn when enterprises need to calculate each step and focus on effective communications. "

Among the challenges that faced the team of AVK in 2007-2008., - Increase market share, strengthening the leadership positions of the brand "Zhuvilend, repositioning of the brand with a focus on children's audience, a report updating brand image.

To better achieve these goals the AVK company, together with a partner specialized marketing agency Kids Market Consulting, made a comprehensive advertising campaign. In addition to advertising on TV and in the press, its components have been launch of the SMS-games, website, sponsorship of the Championship table hockey among high school students, the complex trade-marketing activities in retail, etc.

As a result of the campaign AVK managed to increase its market share in jelly-chewing products in Ukraine to 38%. Dynamics Sales TM "Zhuvilend" during the campaign ahead of market growth in half. At the same time awareness of TM chewing candy had grown to 45-68% among the target audience.

Founded in 1968, the New York American Marketing Association, EFFIE award since then came in 40 countries on five continents and is the world standard of effective advertising. 2006, the EFFIE Award, appeared in Ukraine. EFFIE official representative in Ukraine is Ukrainian Advertising Coalition.

EFFIE Awards is the first international competition in Ukraine, estimating the cost effectiveness of advertisement. EFFIE philosophy is that commercial communications should be estimated from the standpoint of their ability to assist in achieving marketing objectives. The main objective of EFFIE Awards Ukraine is improving marketing thinking and openness in economic and other indicators of national advertising campaigns.