In 2005 AVK Sales Exceeded 1 Billion Hryvnias

According to the 2005 results, the AVK sales rose by 18 percent up from 2004 (in monetary aggregates). Overall, in January-December 2005 AVK sales of finished products reached UAH 1.45 million.

The most dynamic growth in 2005 was in the product categories identified by the Company as the most strategically important. In particular, the sales of the chocolate confectionery jelly and chewing confectionery and biscuits increased by 25%, 177% and 23%, respectively.

The growth trend in these product segments supported by the overall AVK indices substantially exceeds the similar industry indicators. “Our leading positions are based, first of all, on the optimized processes inside the company, but not on the favorable market conditions,” believes the AVK General Director Andriy Dykunov. – “We have received one more confirmation of the efficiency of our business strategies and we plan to continue its implementation”.

The General Director believes that the main result of 2005 lies in the maximum coordination of all AVK services and units and their focus on the single strategic targets of the Company. The improved motivation instruments, delegating the responsibilities on all organization vertical, enabled to focus the team efforts on the prospective business development, says Andriy Dykunov.

Last year the AVK technologists developed and market specialists professionally introduced on the market a series of principally new products that have no analogues in the Ukrainian confectionery industry.

Over the short time, the new low calorie fruit chewing confectionery “Chewyland”, chocolate boxed confectionery “ChocoLove” and “ChocoLove Coctail”, mixed chocolate confectionery “Lido de Paris”, and “Moulin Rouge de Paris”, syrup premium class biscuit “Oriano” and “Creamovka”. The AVK sales team managed to substantially increase the sales quality and quantity indices– today the AVK products are regularly sold in more than 48 000 retail points”.

In the complex market environment, the AVK substantially increased the sales of the brand products of the premium and medium segments. For instance, the sales of the most well-known AVK brand – chocolate confectionery “Shedevr” increased more than on 5% (in monetary terms).