Paco Rabanne presents AVK chocolates

1 of december 2008

The TV commercial of chocolates "Korolivskyj Shedevr"of the AVK Company launched on the leading Ukrainian TV channels. In the movie as a hero engaged world-famous couturier Paco Rabanne, developed earlier design packaging for these chocolates.

"In the process of working together, a year ago, I felt a certain resemblance to members of the company" AVK ", because they, like me, trying to find new approaches and imaginative solutions - says the great couturier and innovator Paco Rabanne.- In the design of "Korolivskyj Shedevr" I reflected the temper of modern woman, her inner strength and beauty. So getting a gift so exquisite chocolates, each woman gets with it and part of my soul. "

The key idea of the TVC is that chocolates "Korolivskyj Shedevr" area beautiful and feminine gift, worthy of the brightest, especially women. This is the third and final spot in the advertising campaign "AVK", launched in September this year.

The main purpose of the communication campaign AVK this season - to continue building the image of AVK as a brand of luxury and dreams.