The AVK Company introducing new standards in confectionary packaging

In the pursuit of creating of an exclusive box for the “Shedevr Premio” sweets, the AVK confectionary company has commissioned Paco Rabanne, the world-famous couturier. This kind of practice is unique for Ukraine. But, not surprisingly that particularly AVK is now collaborating with the Master since packaging of the AVK sweets has always been distinguished by special forms and designs.

The Couturier is famous for his ability to put special fabrics and forms into attributes of the future. The box created jointly by the AVK and Paco Rabanne lays new standards in packaging of sweets.

“Income of our consumers is growing and so are the expectations of not only quality but image and aesthetics of the premium chocolate sweets,” says the Marketing and Sales Director of the AVK Company, Vladislav Averchenko. “We continue to notice the demand of consumers for more elegant packaging which resembles their style and well-being.”

The joint elaboration of design and form of the new box format lasted for more than a year. The new box design and form are based on the Paco Rabbane’s concept of a box resembling a flower bud. The box is produced of high quality cardboard and decorated with golden impressions. Mat colors and a modern ornament are present in the new design. The premium style of the box emphasizes the emotional component of the “Shedevr Premio” brand – a gift most desired by any woman.
br/>The company continues to prove its image of an innovating one by collaborating with a world-class designer. “The proposition of the AVK Company was a real challenge for me,” says Paco Rabanne. “I said to myself, why not? After all, mastering new forms is not limited by clothes. And, I’d be thrilled to become a couturier for a company that is so open to experiments”
br/>The new brand is getting two flavors: hazelnut filling with a solid hazelnut inside covered with milk chocolate and a creamy one covered with white chocolate. The consumers’ benefits of the refreshed product include a greater number of sweets in a box – 24 pieces in a 230-gramm carton and 37 pieces in a 355-gramm carton.
The company expects that the market launch of the sweets in a packaging of this classy level will strengthen the leading positions of AVK in the category of packaged chocolate sweets.

The AVK Company is one of the largest chocolate producers in Ukraine and the national leader in the segment of bulk chocolate sweets. The AVK Company is structured with five confectionary plants in Dnipropetrovs’k, Donetsk, Mukachevo and Lugansk.

The company has always been an innovator in the Ukrainian confectionary scene. For instance, the AVK company was the first Ukrainian confectionary producer to launch such innovative sweets as “Shedevr”, Domior, “Moulin Rouge de Paris” etc. The AVK’s packaged sweets are famous for not only their quality but also for the special forms of the boxes and their modern design.
Paco Rabanne is the man of extraordinary thinking and unique vision in fashion. Having gained recognition back in the 60’s, the Couturier now continues to be a recognized trendsetter. His pieces are presented in the museums of Philadelphia and New York.