The AVK Company is rapidly developing new products

6 new types of chocolates and 4 new sorts of biscuits will be produced by the AVK company in will soon arrive in retail at the beginning of the year 2010. From the discussion of ideas to transform them into finished products it was only about two months. This is an extremely short period for the confectionery industry because of usually producing new items takes from six months to two years.

This speed is the first result of the experiment - involving the development of confectionery novelties wide range of experts from the staff of "AVK", and not just full-time technologists. In late 2009 the company has established 8 working groups, which included both technology and marketing professionals, manufacturing, logistics. During the limited time they had to create and protect "projects of new products.

Ludmila Kutana, leader of one group and director of Lugansk confectionery factory "AVK" notes: "To create new products brought the most creative and experienced staff of technologists. It was not a routine search of new tastes, work and creativity just "boiled" over the past months. In this special, creative atmosphere was created a lot of new confectionery products, some of which are set in the plans or have already put into production. The result of the exciting new solutions are products that we expect will be appreciated by the consumer ".

The number of launches in the production depended on the total remuneration of dedicated staff. Only in the first phase of the experiment, the company awarded the teams working groups and entire factories for more than 800 thousand hryvnia. In addition, the developers of the most successful products AVK for a year will pay part of the profits from the sale of their creations.

« Put into production new products - this is only the "tip of the iceberg". During the experiment, we received a huge number of proposals, and not only from direct participants in working groups. We shall now working on dozens of proposals to our colleagues to increase productivity, improve the production process in general - the director of development and research company "AVK" Dmitry Zhirnov. - The effect of the experiment not only in numbers and money - so we support an atmosphere of innovation, willingness for bold and innovative solutions, which is part of the corporate culture of our company. This policy allows us to not only compete, but ahead of market trends. In the past year we have updated our range of 20%, and now poised for even greater pace of change ".

All new products the AVK Cjmpany will produce on the new high-performance lines, acquired the company in the world's leading equipment for the confectionery industry. Thus, over the last 4 years to upgrade and purchase new equipment the company invested more than $ 120 million. Some of the lines established so far are unique even in the EU.

New high-tech equipment allows the company to ensure consistently high quality products - full control of organoleptic properties, texture, taste, aftertaste, perfect form of products. Thanks to new technology - automated lines with high-precision dosing of raw materials, temperature settings - the company "AVK" may also be more responsive to consumer demand, ensure uninterrupted supplies of popular products at retail.
New approaches in the search for innovative ideas, the company uses to gain even greater flexibility and speed of decision-making. In the new economic environment should be able to respond to changing consumer preferences in each market segment, it is essential to produce exactly what the customer needs - in the right quantities, at the right time. This is not just a question of strengthening the market position of companies in the short term, but also the basis of efficiency and sustainability of business in general.