AVK

Сладкое путешествие с "АВК"

Wed, 01 Feb 2012 22:00:30 +0100

Компания «АВК» поздравляет победителей акции «Отправляйся в путешествие вместе с «АВК». По итогам акции, которая проходила с 7 ноября по 21 января, три счастливчика выиграли автомобиль Peugeot 107, трое — туры по Украине, а пять участников акции стали обладателями планшета Apple iPad. Помимо этого, среди участников акции разыграли 30 подарочных сертификатов сети Watsons, а первые пять тысяч участников получили пополнение счёта на мобильном телефоне.

Компания "АВК" покажет украинцам лучших ...

Tue, 24 Jan 2012 22:00:16 +0100

Компания «АВК» презентует 11 и 12 февраля международное шоу иллюзионистов «Взрыв магии». Накануне Дня Святого Валентина на украинской сцене впервые покажут своё мастерство маги и фокусники из 8 стран мира. Таким образом, бренд «АВК» дарит романтикам настоящие волшебство и магию, столь созвучные возвышенному чувству любви.

3D-подарки от "АВК" к Новому году

Wed, 16 Nov 2011 21:00:03 +0100

Компания "АВК" подготовила особенную коллекцию подарков к новогодне-рождественским праздникам. Праздничные наборы содержат высококачественные сладости, оригинальные подарки и развивающие игры для детей разных возрастов.

Компания ?АВК? предлагает в новом сезоне ...

Sun, 13 Nov 2011 21:00:54 +0100

Компания «АВК» — крупнейший национальный производитель шоколадных конфет — подтверждает свою репутацию новатора и предлагает целый ряд новых оригинальных продуктов

В канун 20-летия компания "АВК" предлагает ...

Mon, 17 Oct 2011 21:00:54 +0100

Компания «АВК» выпустила на рынок ограниченную партию экстра чёрного шоколада особой рецептуры. Содержание какао-продуктов в новинке не менее 67%. Созданием изысканного лакомства компания «АВК» отмечает 22 октября 2011 года 20-летний юбилей со дня основания.

Мечты сбываются с "АВК"

Mon, 12 Sep 2011 21:00:44 +0100

13-летняя Дарья Кофанова с детства обожает шоколад. Для нее каждая конфета, каждая коробка шоколадных сладостей — маленькое чудо, доказательство существования шоколадной страны, где текут молочные реки, бьют шоколадные фонтаны, ведут в неизведанные дали ореховые дороги. Каждый маленький сластёна мечтает хоть ненадолго побывать в этом сказочном мире. Программа «Мечты сбываются» на «Новом канале» и кондитерская компания «АВК» осуществили невинную детскую мечту.

Музей шоколада "АВК" стал лучшим ...

Wed, 03 Aug 2011 21:00:05 +0100

Компания «АВК» завоевала первое место на конкурсе «Лучший трейд-маркетинговый проект в Украине». Премия присуждалась в рамках ежегодного специализированного Форума Trade Marketing in Ukraine 2011.

Компания ?АВК? поздравляет Вас с Днём шоколада

Sun, 10 Jul 2011 21:00:42 +0100

Компания «АВК» поздравляет Вас со Всемирным праздником шоколада (World Chocolate Day)! В этот день, 11 июля, Вы можете преподнести подарок, прежде всего, себе самому, а не только близким и друзьям. Сделать лучший выбор среди разнообразия достойных шоколадных продуктов Вам помогут шоколатье «АВК», имеющие большой опыт в создании шедевров шоколадного искусства.

Конфеты "АВК" завоевали высокую оценку ...

Sun, 29 May 2011 21:00:28 +0100

Шоколадные конфеты «КримЧери» и «Трюфель Оригинальный» компании «АВК» получили награды на конкурсе Superior Taste Award 2011 («Награда за Превосходный Вкус 2011»). Конкурс проводится в Бельгии Международным институтом вкуса и качества (International Taste & Quality Institute, iTQi) один раз в году и отмечает лучшие продукты и напитки из более чем 80 стран мира.

"АВК" приглашает россиян в Шоколандию

Tue, 10 May 2011 21:00:55 +0100

Кондитерская компания «АВК» открыла в Российской Федерации музей шоколада, созданный в лучших европейских традициях. «Страна Шоколандия» открыла свои двери в городе Белгород с 7 мая по 5 августа.

Роман Бабец: "Компания "АВК" готова к ...

Sun, 17 Apr 2011 21:00:20 +0100

Основным событием апреля, влияющим на потребительское поведение, является празднование самого важного христианского праздника – Пасхи, и окончание Великого поста. К этому событию компания «АВК» выпустила специальный праздничный набор, а также подготовила нестандартные акции в рознице для потребителей своей продукции.

AVK established Ukrainian chocolate record

Sun, 20 Mar 2011 22:00:01 +0100

AVK has created a huge heart of chocolate bars, an area of 15 square meters. Chocolate record was recorded in the Ukrainian Book of Records, which is a representation of the Guinness Book.

Chocoland has turned into a fairy tale

Mon, 14 Feb 2011 22:00:07 +0100

The AVK Company opened the doors of the chocolate museum “Chocoland” in Lviv at the Lviv Art Palace at str. Copernicus 17. Museum will be opened until 27 February, and, among other things, visitors can see the packaging of the last century Ukrainian sweets, chocolates, flowers, fruit, champagne, women's shoes and even a miniature Eiffel Tower.

Поздравляем счастливых победителей!

Wed, 09 Feb 2011 22:00:12 +0100

Компания «АВК» в декабре 2010 г. и январе 2011 г. подвела итоги трёх конкурсов с розыгрышами ценных призов.

"Экселенто" ? премиальная новинка "АВК"

Wed, 09 Feb 2011 22:00:11 +0100

Компания «АВК» вывела на рынок «Экселенто» — конфеты из высококачественного экстра черного шоколада в подарочной упаковке. Внутри новинки отборный целый фундук и шоколадная начинка с добавлением дробленых орехов. Высокое содержание какао-продуктов и элитное сырьё, используемое для производства «Экселенто», соответствуют названию конфет, производному от английского слова excellent — отличный, отменный, прекрасный, превосходный.

"Country Chocoland" is now available online

Mon, 27 Dec 2010 22:00:06 +0100

Chocolate Museum “AVK" "Country Chocoland "is now available online at http://shokolandia.com. Now on the site posted the basic information of the mobile exhibition of the museum, as well as schedule the next discovery in the cities of Ukraine.

"AVK" adds to "Zhuvilend" more fruit

Wed, 17 Nov 2010 22:00:38 +0100

"AVK" improved recipe of jelly-chewy sweets TM "Zhuvilend" and added to the product fruit juice. According to the expectations of marketers, the new "Zhuvilend" will delight children with bright fruit flavors, and with collection of "hilarious" magnets. In this case, new items will satisfy even thrifty parents - offering sweets based on natural ingredients, "AVK" does not increase the retail price of the product.

Biscuit of AVK is the winner of "100 best goods of Ukraine"

Sun, 14 Nov 2010 22:00:59 +0100

“Limondi” biscuit - a new product AVK" - won in the All-Ukrainian competition of quality products "100 best goods of Ukraine - 2010" at the regional level. The contest is held by Gospotrebstandart of Ukraine and for the seven years of its existence, has won high prestige in professional circles.

"Zhuvilend” holds a family photo contest

Sun, 31 Oct 2010 22:00:24 +0100

Brand "Zhuvilend" of the Confectionery company AVK holds a family photo contest, called " Like two water drops” (http://www.zhuvilend.ua/ru/contest).

The main prize - a trip to Disneyland Paris for three family members. Other contestants with the highest number of votes will receive a video game consoles and boxes of jellies "Zhuvilend.
In addition to competition, AVK "prepared site visitors, and other pleasant surprises - the cognitive information, games, ringtones, etc.

Chocoland is travelling Ukraine (photoreport)

Wed, 29 Sep 2010 21:00:15 +0100

Confectionery company AVK presented special gift for the people of Cherkassy - chocolate museum. "Country Chocoland" During last month visitors of the museum were exploring chocolate, its history, healthy properties and tasting sweet creations of modern confectioners.

The AVK Company renews products range on 40% and improves receipt of the products

Mon, 13 Sep 2010 21:00:35 +0100

On results a year the product range of the AVK Company will revive more than on 40% due to speed-up launches of the new products on new hi-tech equipment. Series of innovative products with the original receipt were launched on the market. Such chocolates as «Truffle original», «StarLight toffee», «Sufleyka», «Ledok» don’t have any analogues in the countries of the CIS.

Chocoland was founded in Cherkassy

Fri, 27 Aug 2010 21:00:38 +0100

Confectionery company AVK and shopping mall "Equator" presented special gift for the people of Cherkassy - chocolate museum. "Country Chocoland" is located at Chemists ave., 74 (”Equator", play zone) until 26 September.

"Ledok" – seasonal sweets of the AVK Company

Wed, 14 Jul 2010 21:00:40 +0100

The AVK Company, leader in the segment of loose chocolates at the Ukrainian market, launched an original sweets special for a hot summer season - "Ledok".

The AVK Company launches sugarfree products line

Sun, 30 May 2010 21:00:48 +0100

The AVK Company, leader in the segment of loose chocolates at the Ukrainian market, launched healthy products - chocolate sweets and oat biscuits without sugar. These sweets will complement the line of already popular dietary products of AVK – sugarfree chocolate and bars.

The AVK Company is rapidly developing new products

Tue, 19 Jan 2010 22:00:25 +0100

6 new types of chocolates and 4 new sorts of biscuits will be produced by the AVK company in will soon arrive in retail at the beginning of the year 2010. From the discussion of ideas to transform them into finished products it was only about two months. This is an extremely short period for the confectionery industry because of usually producing new items takes from six months to two years.

New Year Gift collection AVK is created with maximum attention to the consumer

Fri, 13 Nov 2009 22:00:04 +0100

The AVK Company has launched New Year Gift collection 2009-2010. This year sweet AVK gifts are available in the each price segment and developed, taking into account consumer’s wishes.

AVK chocolates subdued even the monarch

Sun, 18 Oct 2009 21:00:55 +0100

AVK Company has launched a big advertising campaign for the brand "Korolivskij Sharm” (Royal Charm).Complex of advertising and marketing activities will be held till end of 2009 and includes the placement of TV commercials, a promotional activity in retail, an additional motivation for the trade team, etc.

AVK motivates creativity of its staff

Sat, 22 Aug 2009 21:00:14 +0100

AVK summed up the results of corporate contest "World through the eyes of employees AVK” .For three months each employee, who wished to participate in the contest, could send one or more the best photographs taken by him.

AVK implements national loyalty program in the trade networks

Tue, 14 Apr 2009 21:00:33 +0100

The AVK Company, the largest manufacturer of chocolate products in Ukraine, has launched a large- promotional program on the eve of Easter. The trade-marketing complex will be implemented in the Ukrainian self-service stores by the end of April and includes the discounts for the AVK chocolates up to 15% .

AVK won first place in the contest PR-projects" Silver Gull "

Sat, 04 Apr 2009 21:00:34 +0100

The project of the”AVK” company (www.avk.ua) took first place at the International Competition "Silver Gull» (http://www.pr-liga.org.ua/2/18) in the nomination "The Corporation and the media”. The Case-study "How to improve the efficiency of staff: the experience of companies” gottThe highest estimates of the jury. Developers and organizers of the event were members of the Communications Department of AVK, together with colleagues from the Directorate of Personnel of the company.

AVK summed up the results of the national brand campaign Zhuvilend

Tue, 17 Feb 2009 22:00:32 +0100

AVK (www.avk.ua) summarized SMS-campaign " Zhuvilend "and completed the delivery of prizes to the winners.The prize fund consists of 285 prizes, including mobile phones, MP3 players, digital cameras, game consoles and personal computers.In addition, for correct answers, all participants had the opportunity to play for free download screensavers, animated videos and ringtones to their mobile phones. About 250 thousand people participated in the SMS-game.

AVK Company intensify promotion of its products before holidays

Fri, 19 Dec 2008 22:00:15 +0100

AVK is conducting a massive rally in support of its products in key retail outlets. Professional merchandisers have already begun their work in the sales area. The action will take place until the second decade of January and will cover hundreds of retail outlets in 23 cities of Ukraine.

AVK Company offered a unique gift for the holidays

Tue, 09 Dec 2008 22:00:47 +0100

AVK presented a unique product that combines sweets with a developing game. Present "Little confectioner" will wonder of children during winter holly days and will please sweet teeth of all ages.

Brand "Zhuvilend" of the AVK Company is a gold medalist EFFIE

Fri, 05 Dec 2008 22:00:37 +0100

Brand "Zhuvilend" of the company "AVK" won EFFIE Awards Ukraine 2008. Thus, the advertising campaign "Welcome to Zhuvilend" is recognized as the most effective business-project 2007-2008 in the category "Groceries and confectionery”. To date, premium EFFIE Awards is the most significant award in the field of marketing.

Paco Rabanne presents AVK chocolates

Sun, 30 Nov 2008 22:00:58 +0100

The TV commercial of chocolates "Korolivskyj Shedevr"of the AVK Company launched on the leading Ukrainian TV channels. In the movie as a hero engaged world-famous couturier Paco Rabanne, developed earlier design packaging for these chocolates.

Gifts AVK "grown up" by 15%

Tue, 18 Nov 2008 22:00:19 +0100

AVK Company launched a new collection of New year-Christmas gifts. These gifts traditionally consist of70-85% of chocolates, and this year they have been even greater. Weight of AVK gift collection 2008/2009 grew by an average of 15% *. "The last few years, sales of chocolate products on the eve of New Year holidays rose by more than 50%.And this year, I am sure, despite the difficult economic situation, people do not stop buying high-quality chocolates. Therefore, we are not going to adjust production and sales plans, adopted this year - said CEO AVK Andrey Dikunov.- With special attention we got to design our Christmas gifts. We will not give up and from the high quality standards. Consumer confidence in products under the brand AVK - the most valuable asset for us. "

Brand AVK is recognized as well known

Sat, 11 Oct 2008 21:00:56 +0100

Brand AVK recognized as well known in Ukraine. This decision took the Appeals Chamber of the Department of Intellectual Property, Ministry of Science and Education of Ukraine. Recognition of the brand AVK as well known increases its commercial value. The new status of TM provides its broader and indefinite legal protection, is now spreading to all classes of international classification of goods and services, and provides a benefit in protecting the brand in other markets. Status also increases the well-known prestige brand owner.

AVK completes the process of rebranding

Sat, 06 Sep 2008 21:00:02 +0100

In the new season confectionery company AVK began the final phase of rebranding - restyling the entire product range. Updating packaging all the products under the trademark "AVK" according to a new brand image the company will complete before the end of the year. It is also planned large advertising campaign , which includes television commercials of TOP brands of the Company - Persona, Domior, «Korolivskyj Shedevr" - in an updated package.

AVK summed up campaign of the brand “Zhuvilend "

Mon, 25 Aug 2008 21:00:05 +0100

AVK summed up the results of the first stage of the advertising campaign of the brand “Zhuvilend”. Promotion program included a range of advertising and marketing activities and realized in high season, consumption of jelly-chewing candy (JCK). As a result, sales of the AVK Company segment in JCK in the second quarter of 2008 compared with the same period last year, increased by 70%. The second stage of an advertising campaign to promote the brand "Zhuvilend" will be held this autumn.

AVK improved food safety system

Tue, 22 Jul 2008 21:00:24 +0100

The AVK Company has certified manufacturing facilities according to the international standard ISO 22000. This certificate proves the excellent food safety system at the enterprises of the Company. “During many years AVK is focused on the international principles and standards, - said Oleg Garyazha, Production Director of the AVK Company. But food hazard can appear on the each stage of the production chain. . That is why AVK is constantly controlling and monitoring product quality starting with suppliers of the row materials up to retail. That is why enterprises AVK carried out the double monitor the quality of incoming raw materials and finished products, as well as complete control over products throughout the production cycle. The standard objective - to harmonize the global requirements for the management of food safety and make the process of improving quality control continuous.

The AVK company has increased its net profit three times

Sat, 17 May 2008 21:00:06 +0100

According to the results of the year 2007, the net profit of the AVK Company has increased up to UAH 85 million, which is a threefold increase compared to the same showing of the previous year (UAH 28.5 million). Net profit increase is explained by focusing on the most promising market segments, namely, in the category of chocolate and jelly chewing candies, where the Company has advantages.

The AVK Company has launched a unique SMS-promotion in support of the “Zhuvilend” brand

Sat, 19 Apr 2008 21:00:33 +0100

The AVK Company has become the first one among Ukrainian FMCG companies to carry out a nation-wide promotional campaign in an SMS-game format. The SMS-promotion is part of a complex “Zhuvilend” jelly-chewing products promotional campaign which includes a wide scale advertising campaign, a website launch and product tasting in the points of retail.

The AVK Company strengthens its presence in the market of jelly chewing candies

Fri, 28 Mar 2008 22:00:57 +0100

The AVK Company leads in the segment of jelly chewing candies and brings three new products to the market under the «Zhuvilend» trademark. The novelties include «Zhuvilend» Molochna murlin , «Zhuvilend» Mogutniy apelman and «Zhuvilend» Puzati smixotushky and have no peers in the Ukrainian market.

AVK Company has created a range of gift sets for different ages

Sun, 09 Dec 2007 22:00:48 +0100

The AVK Company has presented a wide range of gift sets for all different ages just before the Christmas and New Year holidays. All twelve AVK holiday gift sets – most of which are totally new products – comply with the highest consumers’ demands and retailers’ standards.

AVK Company expands its range of sugar-free products

Sun, 11 Nov 2007 22:00:31 +0100

The AVK Company is announcing the market launch of a new product – Sugar-free Milk Chocolate. This launch will expand the company’s range of its sugar-free products to meet the growing consumers demand trends. This type of chocolate is aimed at the consumers who are conscious about their health and healthy diet, and not just those who do not consume sugar under prescriptions. Besides that, the AVK’s Sugar-free Milk Chocolate serves as an excellent antioxidant and antidepressant while stimulating general rejuvenation and dermatological health.

The AVK Company introducing new standards in confectionary packaging

Fri, 12 Oct 2007 21:00:18 +0100

In the pursuit of creating of an exclusive box for the “Shedevr Premio” sweets, the AVK confectionary company has commissioned Paco Rabanne, the world-famous couturier. This kind of practice is unique for Ukraine. But, not surprisingly that particularly AVK is now collaborating with the Master since packaging of the AVK sweets has always been distinguished by special forms and designs.

The AVK’s re-branding – the finishing stage of the Company’s new business stragedy ...

Mon, 17 Sep 2007 21:00:14 +0100

The AVK Company is carrying out the re-branding of its original brand. The purpose of the re-branding is to form the image of AVK as a premium chocolate brand in the perception of consumers. The refreshment of the AVK brand includes the change of the logo, a wide-scale advertising campaign and consequent imprinting of the new logo onto packaging covers of all company’s confectionary products.

The AVK Company has completed the first stage of the Balanced Scorecard System integration

Tue, 10 Jul 2007 21:00:54 +0100

AVK has completed the first stage of the Balanced Scorecard system (BSS) integration aimed at the development of key effectiveness meters in all company departments. The BSS integration at AVK derived from the efforts of focusing on the priority businesses, chocolate and chewing jelly segments in particular; as well as the geographic scattering of company branches, strengthening competition in the national confectionary market and the company’s introduction in the new export markets.

The AVK company suggested journalists «individual» business cases

Fri, 06 Jul 2007 21:00:29 +0100

The confectionery company «AVK» has organized a round table in the form of case-workshop «How to raise effectiveness of employees' work: experience of other companies». The main goal of the conference was to show examples of Ukrainian companies' business practice in the field of human resources development to the business mass media journalists.

The AVK company creates a new independent brend on the basis of the trade mark «Zhuvilend»

Mon, 07 May 2007 21:00:08 +0100

The «AVK» company brings up the «Zhuvilend» trade mark from under the umbrella brand «AVK». In near future on the basis of this trade mark another umbrella brand will be created. According to the words of Vladislav Averchenko, the director of Marketing and Sales Department, self-sufficient promotion of TM «Zhuvilend» will allow to develope the category of chewing sweets more effectively. The promotion methods will differ substantially from “mother” brand «AVK», that combined mainly chocolate sweets.

210 thousand school kids are to play table hockey with the support of the AVK Company

Fri, 20 Apr 2007 21:00:04 +0100

210 thousand school children, from 1st to 5th-graders, are to take part in an All-Ukrainian Table Hockey Championship, which will be held throughout spring and fall seasons of the current year. The All-Ukrainian Table Hockey Championship is sponsored by the “Zhuvilend” brand of the AVK confectionary company.

The AVK Company plans to increase its manufacturing of chocolate products to 85%

Sat, 14 Apr 2007 21:00:10 +0100

The “AVK” Company plans to increase its manufacturing of chocolate products to 85% of the total volume by the end of 2007 (compared to 2006 end-year results of 70%). To accomplish its plan, the company is investing about USD 20 million in the course of the current year into modernization, acquiring and installation of new chocolate goods production lines.

The AVK Company has opened a distribution center in the Russian Federation

Sat, 24 Feb 2007 22:00:02 +0100

The “AVK” Company has considerably enhanced the collaboration with its Russian partners by opening a distribution center in the Russian Federation. A Belgorod region based daughter-company of AVK is to undertake the customs clearance procedures on the Ukrainian-Russian border, as well as to absorb the financial costs related to import operations.

Компания «АВК» завоевала лидерство в сегменте ...

Sun, 17 Dec 2006 22:00:40 +0100

Компания «АВК» заняла лидерские позиции в одном из ключевых направлений своего бизнеса – сегменте желейно-жевательных конфет. Доля «АВК» в данном сегменте в денежном выражении составила 28%.

Компания «АВК» исключила карамель из своих ...

Tue, 05 Dec 2006 22:00:15 +0100

Компания «АВК» накануне новогодних и рождественских праздников подготовила новую коллекцию сладких подарочных наборов для детей и взрослых. Все наборы «АВК», представленные в этом сезоне, не содержат карамели, и состоят из шоколадных изделий - более чем на 80%, а также желейно-жевательных конфет, обогащенных витаминами.

Свое 15-летие компания ?АВК? отмечает масштабными ...

Fri, 20 Oct 2006 21:00:21 +0100

22 октября 2006 года исполнилось 15 лет со дня основания кондитерской компании «АВК». Юбилейный год был ознаменован масштабными инвестициями в развитие бизнеса, превысившими с начала 2006 года $18 млн.

Компания «АВК» инвестировала в модернизацию ...

Sat, 14 Oct 2006 21:00:33 +0100

Компанией «АВК» завершен ряд инвестиционных проектов на Днепропетровской кондитерской фабрике (ДнКФ), качественно и количественно улучшающих ее производственные мощности. C момента приобретения ДнКФ (апрель 2003) и до сегодняшнего дня инвестиции в фабрику превысили $11 млн.

Бренд ?Шедевр? стал генеральным партнером Ukrainian Fashion Week

Sun, 08 Oct 2006 21:00:38 +0100

Бренд «Шедевр» компании «АВК» стал генеральным партнером Ukrainian Fashion Week (Украинской недели моды). Это единственная в Украине профессиональная акция национального масштаба, которая полностью отвечает формату европейских недель прет-а-порте. Программа модной осени от Ukrainian Fashion Week включает целый перечень мероприятий, структурирующих и определяющих разные составляющие украинской модной жизни.

АВК» инвестировала $6 млн в технологии производства ...

Sun, 01 Oct 2006 21:00:22 +0100

Компания «АВК» инвестировала более $6 млн в технологии производства высококачественных шоколадных конфет, одно из ключевых направлений развития своего бизнеса. На Днепропетровской кондитерской фабрике, входящей в состав компании, запущена в эксплуатацию новая высокотехнологичная линия по производству шоколадных конфет.

Sales Rise of Weight Chocolate Candies is the Main Tendency of the Confectionery Season 2005-2006

Mon, 18 Sep 2006 21:00:29 +0100

The AVK marketing specialists forecast that one of the primary tendencies of the confectionery season 2005-2006 will become further sales increase of weight chocolate candies. According to the market studies, only for the first half year of 2006 the increase of weight chocolate candies (in monetary terms) was 58% compared with the same period of 2005. For the same period of time the sales of weight chocolate products increased by 23%. The sales increase of these categories stands out against a background of inexpensive sweets market reduction.

The National Bank of Ukraine has Put the AVK Stock on the list of the Most Liquid Securities

Mon, 24 Jul 2006 21:00:06 +0100

The National Bank of Ukraine has put the stock of the concern “AVK” on the list of the most liquid Ukrainian securities, which may become a guarantee in the case of refinancing of commercial banks by NBU. Such a list was completed by NBU for the first time. In future it will be charted every quarter depending on development of the situation on the FSTS.

Extraordinary marketing move by the AVK Company – “Zhuvilend” brand becomes the ...

Fri, 02 Jun 2006 21:00:14 +0100

The “Zhuvilend” brand of the AVK confectionary company has become the Ukrainian sponsor of the 20th Century’s best cartoon series, The Simpsons. Sponsoring of such a resonant and debated project is an extraordinary move for the confectionary market which is dominated by conservative marketing techniques. The “Zhuvilend” brand has become the first Ukrainian partner of the series which comes live on the First Ukrainian Music M1 TV channel.

International Dance Festival “Kyiv Waltz” will be Supported by AVK

Tue, 25 Apr 2006 21:00:24 +0100

The AVK Company has become a partner of the Fifth Open International Dance Festival “Kyiv Waltz’ 2006” that will be conducted in Kyiv from April 29 through May 2, 2006. The festival program includes the World’s Championship, the World’s Cup under the IDU (International Dance Union) version, on the European and Latin American dances, international classification competition, the festival of the Ukrainian groups “the Dance Poetry”. The festival organizer, the Union of the Non-Government Organizations of the Sports Dance of Ukraine, will bring together 2500 participants from 25 countries of the world.

Новая рекламная ТВ-кампания торговой марки «АВК» ...

Mon, 10 Apr 2006 21:00:11 +0100

Кондитерская компания «АВК» начинает масштабную рекламную кампанию одноименной торговой марки на телевидении. Новые корпоративно-имиджевые ролики, представляющие продукцию под торговой маркой «АВК», будут транслироваться на 9 ведущих ТВ-каналах с апреля по октябрь 2006 года. Ключевой слоган кампании – «АВК». «Зроблено з любов’ю. Зроблено для Вас!».Как отметил директор по маркетингу компании «АВК» Алексей Остапченко, цель этой рекламной кампании – объединить в сознании потребителя всю линейку изделий, выпускающихся под ТМ «АВК» в разных продуктовых сегментах кондитерского рынка.

Компания ?АВК? завершила проведение ...

Sun, 02 Apr 2006 21:00:58 +0100

Завершился цикл образовательных семинаров-тренингов для региональных журналистов, специализирующихся на потребительской тематике и рынках продуктов питания. Организатором семинаров стало Днепропетровское объединение по защите прав человека «Адвокат», чей проект получил финансовую поддержку как один из проектов-победителей открытого конкурса грантов компании «АВК».

AVK Teaches Ukrainian School Students about Healthy Food

Sun, 19 Feb 2006 22:00:42 +0100

Thousand Ukrainian school students studied principles of healthy food and the basics of the consumer rights, together with AVK “I want to be Smart and Healthy!” Such was the slogan of the informative and educational campaign conducted among the students of elementary schools and lyceums of the largest Ukrainian cities. The thousands of school students could learn about the principles of the healthy food and the basics of how to defend their consumer rights.

New Umbrella Brand of AVK Hrusters

Tue, 14 Feb 2006 22:00:33 +0100

AVK confectionery started the promotion of the new “umbrella” brand HRUSTERS on the market of salted snacks. Thanks to the broad product line under the AVK brand, the AVK will double its share on the Ukrainian market of salted snacks by the end of 2006 to reach 4-4.5 percent in monetary terms.

In 2005 AVK Sales Exceeded 1 Billion Hryvnias

Tue, 27 Dec 2005 22:00:14 +0100

According to the 2005 results, the AVK sales rose by 18 percent up from 2004 (in monetary aggregates). Overall, in January-December 2005 AVK sales of finished products reached UAH 1.45 million. The most dynamic growth in 2005 was in the product categories identified by the Company as the most strategically important. In particular, the sales of the chocolate confectionery jelly and chewing confectionery and biscuits increased by 25%, 177% and 23%, respectively.

«АВК» расширяет ассортимент низкокалорийных ...

Sun, 18 Dec 2005 22:00:08 +0100

Компания «АВК» расширяет ассортимент низкокалорийной кондитерской продукции с дополнительными ценностями и выводит на рынок новые виды фруктовых жевательных конфет под «зонтичной» торговой маркой «Жувіленд»: «Жувіленд Старлайт», «Жувіленд Йогурт» и «Жувіленд Тропические фрукты».

Sales Growth Signals About Correct Business Strategy of AVK

Mon, 05 Dec 2005 22:00:14 +0100

In the fourth quarter of 2005 AVK intends to increase the sales by 21-23 percent up from the same period of 2004. In October-December, the sales of the manufactured goods will reach approximately UAH 340-345 million. According to forecasts of AVK specialists, in December, a traditionally peak season of confectionery sales, the sales will grow by 32-35 percent. This month the AVK is planning to sell manufactured goods at UAH 135-140 million.

A Series of Training Sessions for Regional Journalists Launched

Sat, 03 Dec 2005 22:00:14 +0100

Dnipropetrovsk hosted the first workshop on consumer rights for journalists of the regional media that specialize in coverage of the topics associated with the consumer rights and foodstuff markets. The training opened a series of training workshops that will bring together representatives of the government, regulatory and rights protection organizations.

AVK Prepared Collection of New Year’s Gift Packs

Sat, 26 Nov 2005 22:00:36 +0100

On the eve of the New Year and Christmas holidays AVK presents the new collection of New Year’s gift packs with the value added. Responding to the consumers’ wishes, this year the Company offers the wide selection of multi-functional gifts that combine sweets and children games.

AVK Increased Sales by 13% Over Nine Months of 2005

Sat, 22 Oct 2005 21:00:34 +0100

Over nine months of 2005 the overall sales of the AVK products reached UAH 643.9 million. Between January and September, the sales grew by 13 percent in monetary terms as compared to the same period of the last year.

ChokoLove” – A New Trademark of AVK Packed Chocolate Confectionary

Sat, 08 Oct 2005 21:00:40 +0100

By expanding its presence on the market of the packed chocolate confectionery, AVK is introducing new trademarks of the chocolate confectionery to the market – “ChokoLove” and “ChokoLove Cocktail”. The facilities of the Dnipropetrovsk and According to Marketing Director of AVK Oleskiy Ostpachenko, the interest to the packed chocolate confectionery is attributable to its high attractiveness and active development.

2005 New TV Advertisement To Make Shedevr Brand Leader of Chocolate Confectionary Market

Fri, 07 Oct 2005 21:00:37 +0100

A large-scale advertising campaign of the popular brand of the chocolate confectionery Shedevr has been launched on ten TV channels of ."The major tasks of the a new preview trailer is to make the focus on the premium image of the product, its sophistication, and to prompt consumer to conclude that the Shedevr is the best present, the product “number one” on the market of the chocolate boxed confectionery”, says AVK Marketing Director Oleksiy Ostapchenko.

Packed Extrusion Products Bam-Buk and Bambushki To Expand the AVK Product Line

Tue, 27 Sep 2005 21:00:01 +0100

The AVK introduced the line of the packed extrusion products– crispy tubules with the filling “Bam-Buk” and “Bambushki”. According to AVK Marketing Director Oleksiy Ostapchenko, as the result of the expansion of the spectrum of the sweet extrusion products – the issuance of the packed products, the Company expects the increase in the profitability of the product category by 15-20 percent.

AVK Lowers Prices for Sugar Candy by 4-5%

Sat, 17 Sep 2005 21:00:41 +0100

The AVK Company has approved the decision to lower the prices for sugar candy starting from September 20. “The prices for this sort of confectionery will go down by 4-5 percent”, said acting General Director of the AVK Company Andriy Dykunov. He said that by this move the company intends to sustain the sales at the levels prior to the crisis on the sugar markets and to preserve the loyalty of the consumer group of this confectionery.

Winners of AVK Grant Competition Named

Fri, 29 Jul 2005 21:00:41 +0100

The final results of the first grant competition organized by AVK Company among independent consumer organizations earlier this spring have been publicized. Two non-government consumer rights organizations – the Consumers’ Union of Ukraine from Kyiv and the Association on the Human Rights Protection “Advokat” from Dnipropetrovsk – have been named as the grant competition winners. AVK Company will enable these NGOs to implement their project proposals through grant funding.